PBA, TV5 agree to air Governors’ Cup on IBC-13
The PBA reached an agreement with broadcast partner TV5 to return the airing of games over IBC-13 for the season-ending Governors’ Cup, which tips off on August 14.
“We value our relationship and recognize TV5′s role as a positive factor for the league,” said PBA commissioner Chito Salud. “The PBA and TV5 are one in upholding the interest of our basketball fans.”
TV5 has aired PBA games over IBC-13 with its sports block AKTV since winning broadcast rights to the league in 2011. The network moved the broadcast of the Commissioner’s Cup finals to its main channel, resulting in blockbuster ratings.
Its original contract with IBC-13 expired last May, however, leading the company to explore other options. However, public interest became the league and the network’s top priority.
“I’m very happy that the Governors’ Cup will be enjoyed by the fans, especially coming from a basketball high with the FIBA Asia tournament,” said TV5 president Noel Lorenzana. “We’re happy to bring the games to everyone’s homes and we look forward to continuing our partnership with the PBA.”