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Hotshots open new chapter under Magnolia banner

MANILA, Philippines — The Hotshots franchise, which has been known by a variety of names over the years, began a new chapter in their history on Monday.

Starting the 2017-18 season of the Philippine Basketball Association, the squad will now be known as the Magnolia Hotshots.

The Magnolia Hotshots pose after the unveiling of the new team name and logo. Camille B. Naredo, ABS-CBN News.
Magnolia was previously part of the PBA in the 2007-08 season, when they briefly took over the historic San Miguel Beer franchise. The team was known as the Magnolia Beverage Masters.

Their re-entry into the PBA is a way for the Magnolia brand to reconnect to a younger demographic, according to San Miguel Foods Inc. President Rita Imelda Palabyab.

“Magnolia is a heritage brand, but it does not resonate with young people the way we want to,” she explained in a press conference on Monday at the Ynares Sports Center.

Author: Camille B. Naredo, ABS-CBN News
Full Article: http://news.abs-cbn.com/sports/11/27/17/hotshots-open-new-chapter-under-magnolia-banner

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